Marketing Strategy

Über CamperBoys

We want to take camping to the next level, and convince even die-hard hotel and apartment vacationers of the beauty of independent travel.

In August 2016 we started CamperBoys with a 25 year old Motorhome and since then gained a lot of experience. From April 2019 we will accompany our tenants as an official partner of Munich Airport with 15 campers across Europe. To tackle this exciting task we are looking for you (and your team)!

Über das Projekt

Many people associate camping trips and holidays in general with great emotions, adventures, nature, friendship and passion – with the beautiful things in life! The aim of the project is to develop and implement a marketing strategy with a special focus on social media in order to build a brand with visual and textual content that represents this lifestyle.

Deine Rolle

– Target group analysis (hypothesis tests and surveys)
– Definition of personas and their needs
– Evaluation of different marketing channels
– Content Creation Strategy (UGC, Influencer, PR, Blogs etc.)
– Development of editorial plans for social media
– Community Management
– Performance Marketing (Bing, Google Ads & Facebook)

Dein Profil

– You study business administration, marketing or similar in Bachelor or Master
– You already have experience in the field of marketing
– You are 100% motivated, independent and proactive
– You are creative and have a feeling for original content

Was wir bieten

– Exciting project with plenty of room for self-initiative
– Office at the LMU Entrepreneurship Center (Giselastraße)
– StartUp atmosphere and flexible working conditions
– Possibility to bring in your own strengths and to develop yourself further
. – Contacts to other founders and mentors through regular coaching sessions within the LMU Accelerator Program
– And the highlight: a trip with one of our campers!

Haben wir Dein Interesse geweckt?

Dann schicke uns einfach Deinen Lebenslauf mit einem kurzen Anschreiben per Mail. Bewerbungen als Team sind erwünscht.